by Jason Fox | Mar 26, 2013 | AdHole Specific, Advertising, Copywriting |
Photo by Bill HornsteinOn Monday, May 11, 2009, the statement “I’ve yet to hire a writer who uses ellipses in an ad” echoed out across the Twitterverse and into the feeds of 15 followers*. And so began the long, steady, often donut-powered...
by Jason Fox | Sep 6, 2012 | Advertising |
Just in case you missed it, I’m the “dude from Texas.” Later, Fox
by Jason Fox | Jun 11, 2012 | Advertising |
When pitching a campaign to a client, a creative team will typically show a series of three print ads. And, unless the concept is built on a purely visual execution, those three ads will have three different headlines. Somehow, three headlines are supposed to assure...
by Jason Fox | May 23, 2012 | Advertising, Social Media |
For just over three years, I have been the mostly anonymous writer behind the @leeclowsbeard Twitter feed – an anonymity I was finally able to lift a few days ago with the official launch of the leeclowsbeard book and app being produced by TBWAChiatDay’s...
by Jason Fox | May 18, 2012 | Advertising |
Yes, it’s true. After three years of ill-kept secrecy, I can reveal to a smattering of cheers, boos and mehs that I am the author of the @leeclowsbeard Twitter account. On June 12, a book of just over 300 of the nearly 800 LCB tweets goes on sale at Amazon, other...
