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The Obligatory Super Hole IX

Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game,... read more

Sell Softly and Carry a Big Brand

In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his pop culture sell-by date, there exists a special something known as “The Ask.” It most often occurs after a salesperson has given... read more

Boring Your Brand to Death

I’ve recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine’s layout, which you can see here (warning: requires, shudder,... read more

What a Fool Believes

To answer your first question, yes, the purpose of this entire column is to give me an excuse to use a Doobie Brothers song as the title. Why the Brothers Doob? Because in February of 1973 they charted with a cover of “Jesus is Just Alright” which would go on to form... read more
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