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Advertising Across the Middle

Nearly three weeks have passed since a sizeable chunk of the American public did the (to some) unthinkable and elected Donald Trump the 45th President of these United States. To say considerable kvetching ensued would be an insult to understatement. Even the British...

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Local Need Not Equal Yokel

As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show and Get Smart on the local UHF channel. Which means most of the commercials interrupting my quality time in the Cone of Silence were for local businesses. And while some...

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Battle of the USPs

Whenever I sit down to write one of these columns, I worry that, at best, I’ll just be adding to the noise. After all, there isn’t exactly a dearth of blogs, columns, articles, books, conferences, tweets, clubs, pamphlets or banner ads about marketing, branding and...

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Your Brand vs. The World

Do you know who your competition is? This is not a trick question. Nor am I expecting you to answer in the negative (although if you did I’d like to interview for that CMO position you so desperately and obviously need). Rather, I would bet that you know exactly who...

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The Obligatory Super Hole X

Get excited, America and all parts beyond: Super Hole X is upon you. Indeed, this is the tenth time I have expunged all enjoyment from watching the Super Bowl so that I may proffer my opinions on the commercials contained therein to, as always, upwards of two dozen mildly enthused readers.

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