Cholula Hot Sauce

How does one remake a brand with a storied history, but little marketing presence, and give it an image that speaks to its core attributes without resorting to category cliches? By breaking the so-called cardinal sin of food advertising and show the dishes Cholula would embellish before they reached their days of reckoning. At least, that’s what I would do.

Cholula Cow
Cholula Pig
Cholula Chicken

Design by Shannon Phillips

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