It may seem odd to post client work of a client for whom I only did one piece. But these two little words turned out to be quite important for this organ donation non-profit. As outdoor is a poor medium (yes, it was donated and therefore not going to be refused) for explaining why someone should sign up to be a donor, our goal was drive people to the website with a compelling, if mildly mysterious message. Which it did. A lot. In the end, this simple message became the brand’s official tag line, Twitter hashtag and link shortener. An honor it still holds today.
Design: Zack Ward @ Firehouse