Beating Marketing FOMO
I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
read moreThe Relentless Pursuit of Pablum
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong - even more so than most...
read moreMissed It by That Much
Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to protect the...
read moreThe Obligatory Super Hole XII
Super Hole XII is upon you. This year, only the top five spots make the cut. Be thankful – lots of clunkers this year.
read more
A Decade of Double Nuts
Because what it comes down to is that Harvey Weinstein was a powerful man, but not a strong one. He possessed the authority and ability to make multi-million dollar deals, produce films and television shows, and make or break careers, all while maintaining a lavish lifestyle regardless of how well or poorly his company’s films or extra-entertainment ventures performed. But when it came to controlling his baser impulses, he was weak.
read moreBeating Marketing FOMO
I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
read moreThe Relentless Pursuit of Pablum
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong - even more so than most...
read moreMissed It by That Much
Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to protect the...
read moreThe Obligatory Super Hole XII
Super Hole XII is upon you. This year, only the top five spots make the cut. Be thankful – lots of clunkers this year.
read moreA Decade of Double Nuts
Because what it comes down to is that Harvey Weinstein was a powerful man, but not a strong one. He possessed the authority and ability to make multi-million dollar deals, produce films and television shows, and make or break careers, all while maintaining a lavish lifestyle regardless of how well or poorly his company’s films or extra-entertainment ventures performed. But when it came to controlling his baser impulses, he was weak.
read more