Cholula Hot Sauce

How does one remake a brand with a storied history, but little marketing presence, and give it an image that speaks to its core attributes without resorting to category cliches? By breaking the so-called cardinal sin of food advertising and show the dishes Cholula would embellish before they reached their days of reckoning. At least, that’s what I would do.
Cholula Cow
Cholula Pig
Cholula Chicken
Design by Shannon Phillips