Cholula Hot Sauce
How does one remake a brand with a storied history, but little marketing presence, and give it an image that speaks to its core attributes without resorting to category cliches? By breaking the so-called cardinal sin of food advertising and show the dishes Cholula would embellish before they reached their days of reckoning. At least, that’s what I would do.![Cholula Cow](http://bloodcurdling-goodies.flywheelsites.com/wp-content/uploads/2014/02/CholulaCow.jpg)
![Cholula Pig](http://bloodcurdling-goodies.flywheelsites.com/wp-content/uploads/2014/02/CholulaPig.jpg)
![Cholula Chicken](http://bloodcurdling-goodies.flywheelsites.com/wp-content/uploads/2014/02/CholulaChicken.jpg)
Design by Shannon Phillips