@LeeClowsBeard
On May 11, 2009, in a fit of social media experimentation, the message “I’ve yet to hire a writer who uses ellipses in an ad.” echoed across the Twitterverse to approximately five followers. Three years later, the Twitter account @leeclowsbeard had grown to 27,000 followers with over 775 daily tweets served (current stats: 42k followers and 2,500 tweets), including these:

A few months into LCB’s existence, Rob Schwartz started following. Rob was the Chief Creative Officer at TBWA\Chiat\Day’s L.A. office (he is now the CEO on their NYC outpost). Rob was someone who worked with Lee Clow on a daily basis, and who obviously knew that LCB was not authored by Lee. Not wanting to open a can of cease-and-desist orders, I refrained from harassment for several months. When I finally inquired as to Lee’s knowledge of LCB, Rob confirmed that The Great and Mighty Clow was aware of my existence, and that he approved of my hijinks. Eventually, they flew me out to L.A. for a day and lunch (and this photo) ensued:

At long last, an advance copy arrived at my door and, a few weeks later, the book offically launched at an event at the Chiat offices in L.A. Here are a few snaps of the book and interior spreads: