Spoiler alert: This campaign led to sales tax revenues increasing 10% year-over-year despite the fact that main artery into town was closed for construction for most of the summer. And now back to waxing poetic.
Nebraska City has a lot of things going for it – not that you could tell from their original site. They’re Nebraska’s oldest town; the home of several apple orchards, vineyards and museums; and the epicenter of Arbor Day. So we decided to remind people that the reason settlers first came to Nebraska is still the best reason to visit Nebraska. And since nothing is more Nebraskan than Cornhusker red, that’s what we ran with:
Design: Nate Perry @ Webster
Web development: Rob Heggen @ Webster