It may seem odd to post work for a client for whom I only did one piece (I was filling in for an absent colleague). But these two little words turned out to be quite important for this organ donation non-profit. As outdoor is a poor medium (yes, it was donated and therefore not going to be refused) for explaining why someone should sign up to be a donor, our goal was to drive people to the website with a compelling – if mildly mysterious – message. Which it did. A lot. In the end, this simple message became the brand’s official tagline, Twitter hashtag and link shortener. And as of 2019, Taylor’s Gift is officially The Outlive Yourself Foundation.