IHOP at Home
Go to -> IHOP at Home
The challenge: Launch a line of frozen breakfast entrees using the little-known brand commonly referred to as IHOP, take down the likes of Eggo and Jimmy Dean, and do it all for about a buck fifty.
The solution: Exploit, exploit, exploit. IHOP restaurants enjoy brand recognition near 100%. Why waste time telling people something tastes good when your name alone makes the case? Instead, focus on creating a breakfast brand that’s actually interesting. Like Jimmy Dean, only with flaky goodness.
To see additional work, including pitch work that won the account, click here.
Home page
Product page
Offers