writer | creative director | @leeclowsbeard
FIGHT THE PROLIFERATION OF MEDIOCRITY.
I believe there is no metric for blowing people’s minds. That making a logo 10% bigger won’t help a message that’s 50% irrelevant. That baby steps are for babies, not brands. That you can never become the person, agency or brand you wish to be by doing the type of work you wished you never had to do. And that failure hurts less than regret.
From the neighborhood pizza joint to the world’s largest retailer, no brand should ever be considered boring.
The only industry I specialize in is advertising.