Words are Just the Ending

I write things. A lot of things. Things that sell. That move. That make people think. Some are ads. Some are tweets. Some are theologically-bent humor columns. Seriously.

But before the words there are ideas. Before the ideas, strategies. Sometimes, before the strategies, voices – both of the brand and in-my-head variety. And I handle their creation, too.

But whether it's a twist of a phrase, a new tone of voice or a wholly original product, everything I do attempts to convey idea in relevant, interesting, irresistible ways. Which is kind of the point of all this, isn't it?

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