Interstate Batteries
The challenge: Drive people to the Insterstate Batteries store locator.
The solution: Encourage people to get a free battery test at an easy-to-find Interstate Batteries dealer without resorting to dancing babies. The site received twice as many hits than normal during the flight.
Extra: This campaign ran concurrently with the television spots found in the TV & Film section. Additional banners included video pre-roll and full-play expandables that netter over 17 million user-initiated views. I swear.