Today’s bit of ad frivolity comes to us courtesy of DDB Paris. And since I can’t speak French much past an emphatic “Pas de mimes!” I’ll let the video’s Vimeo description speak for itself:
DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF. Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
Thanks to my friends at Kansas City-based production house T2 for pointing this out.