Consumer Generated Gunk

Consumer Generated Gunk

There’s a lot of flotsam floating about the blogosphere at the moment regarding Consumer Generated Content. I know this only because I just read my buddy James’s blog over at Yonder Ponder. Otherwise, I probably would’ve ignored the whole mess.Here’s an argument that...
Consumer Generated Gunk

Roman a Clef

I love the new Roman & Victor campaign for Citi. Spots directed by Jared Hess. Print shot by Aaron “Kip Dynamite” Ruell. Good stuff. But is anybody else wondering how they got Judd Hirsh to do this? I would’ve thought Rev. Jim to be more appropriate. But hey,...
Consumer Generated Gunk

In a World…

You’ve heard his voice approximately six billion times. You’ve even seen him in the recent Geico television campaign. Now find out a little more about the man who makes more in one day of talking than I do in over a year of pimping the value. Ladies and gentlemen, Don...
Consumer Generated Gunk

Death to MarCommunism

Are you a marketing communications specialist? Do you synthesize actionable items by day and move from strength to strength at night? Going forward, do you seek to exploit the synergies of multimedia interactivity with micro-targeted opt-in programs?Then stop reading...
Consumer Generated Gunk

Chapter 4

So. Parted ways with my personal Agency of Record yesterday. Waves of ambivalence continue to wash over me. On the one hand, I knew I wasn’t a good fit at the agency and the time had come to leave. On the other hand, the paycheck was nice. I also liked my fellow...