by Jason Fox | May 17, 2018 | Advertising |
I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
by Jason Fox | Apr 3, 2018 | Advertising |
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
by Jason Fox | Feb 19, 2018 | Advertising, Super Bowl |
Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to protect the...
by Jason Fox | Feb 4, 2018 | AdHole Specific, Advertising, Super Bowl |
Welcome to the twelfth edition of ye olde Super Hole. This year, I’m going to mix things up a bit and only post my picks for the top five spots of the night. I decided to take this route long before I had seen any of the spots circling about the internet leading...
by Jason Fox | Sep 25, 2017 | Advertising |
Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut to montage of concerned customers nodding as AAAAS “team members” show...
by Jason Fox | Feb 1, 2017 | Advertising, Super Bowl |
After a decade of reviewing Super Bowl commercials, I considered changing the format for Super Hole XI. Then I considered getting some nachos. The nachos won. Therefore, the rules remain the same: I only review ads shown during the four quarters of the game, so no...
