by Jason Fox | Jan 10, 2020 | Advertising |
How to Waste (or Not) an MVP I grew up in lovely Independence, Missouri, just off of Interstate 70 approximately six miles east of the Truman Sports Complex. Or, for those who think the main of Kansas City exists in Kansas, the home of stadiums Kauffman (Royals) and...
by Jason Fox | Feb 3, 2019 | AdHole Specific, Advertising, Super Bowl |
This, the thirteenth annual Super Hole, is by the far the most difficult edition I have ever had to write.Not because too many brands ruined the surprise by running their Super Bowl ads as pre-roll on YouTube a week before the game (which they did).Not because so many...
by Jason Fox | Aug 24, 2018 | Advertising |
With the exception of die-hard Gordon Gecko aficionados, few people will publicly state that “greed is good.” Even though more than a few among us don’t necessarily blanch at the supposed rewards of greed – wealth, power, a snappy (if you opt for suspenders) wardrobe,...
by Jason Fox | May 17, 2018 | Advertising |
I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
by Jason Fox | Apr 3, 2018 | Advertising |
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
by Jason Fox | Feb 19, 2018 | Advertising, Super Bowl |
Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to protect the...
