Beating Marketing FOMO

Beating Marketing FOMO

I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
The Relentless Pursuit of Pablum

The Relentless Pursuit of Pablum

As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
Missed It by That Much

Missed It by That Much

Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to protect the...
The Importance of Being Less Earnest

The Importance of Being Less Earnest

Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut to montage of concerned customers nodding as AAAAS “team members” show...
The Obligatory Super Hole XI

The Obligatory Super Hole XI

After a decade of reviewing Super Bowl commercials, I considered changing the format for Super Hole XI. Then I considered getting some nachos. The nachos won. Therefore, the rules remain the same: I only review ads shown during the four quarters of the game, so no...
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