by Jason Fox | Sep 27, 2006 | Advertising, Wonkiness |
I was cleaning out my emails this morning when I happened upon the missive I sent to my fellow creatives at Bernstein-Rein on my last day back in February 2005. Here’s the meat of that email, offered because I believe it all to still be true. My apologies for the...
by Jason Fox | Sep 18, 2006 | Advertising, Wonkiness |
Extremism, as Katie Couric incessantly reminds us, is bad. Bad, bad, bad. The extreme right wing, bad. The extreme left wing, bad (unless you’re Katie). Extreme sports, dangerous. Extreme spelled X-treme, dumb. Extreme bingo, unsafe for senior citizens. Anything taken...
by Jason Fox | Sep 13, 2006 | Advertising |
A few years ago, Holiday Inn ran one of my all-time favorite campaigns. You know the one. It featured a 30-something loser named Mark who lived with his parents and grandmother. Instead of getting a job, he kept trying to get perks, rewards and whatnot that prompted...
by Jason Fox | Sep 8, 2006 | Advertising |
And now a spot that freaked me out so much the first time I watched it that I managed to block it out of my mind for over a week: “Scissors” from Discover Card. You’ve seen it. And if you haven’t, you will. The spot where thousands of ubiquitous orange-handled...
by Jason Fox | Sep 1, 2006 | Advertising |
So, JCPenney – headquartered a few miles away from whence I write this – has dumped DDB in favor Saatchi (does the second Saatchi get peeved that we always leave him off?). Great. More power to Saatchi for landing a $430 million account. Will they do better...
by Jason Fox | Aug 30, 2006 | Advertising |
I’ve watched, and admired, Target Store’s advertising for years. Not just because it’s good advertising, which it is. And not just because it has managed to maintain a consistent design ethic and tonal quality in a world where marketers hop between brand identities...
