by Jason Fox | May 30, 2006 | Advertising |
Okay, here’s my quick-start guide on how to do a decent bit of advertising. Your results may vary.1. Have an idea. Preferably a good one. Resist the temptation to do a Yakov Smirnoff testimonial. “You mean I can get [insert product] for [insert price]? What a...
by Jason Fox | May 24, 2006 | Advertising |
I’m tired of ideas. More precisely, I’m tired of everyone in the advertising food chain constantly extolling each other to “come up with the next big idea.” Not because I’m against big ideas. You come up with something truly revolutionary —...
by Jason Fox | May 16, 2006 | Advertising, Wonkiness |
Alternate title:How Lifestyle Photography is Stealing My Soul – Part IIf you’re in advertising (how to tell: you’ve ever uttered/heard “Our client-partner wants to leverage the synergies of this campaign in a targeted, opt-in e-blast” and...
by Jason Fox | May 8, 2006 | Advertising, Wonkiness |
Memo to all junior AE’s and assorted new biz wonks: The phrase is not “we need to flush out these ideas.” It’s “we need to flesh out these ideas.” As in, take some basic concepts and hang a little meat on their bones. The only time...
