When Ferry Met Bella

When Ferry Met Bella

I’ve loved Porsche cars since I was 13 years old. Our neighbor at the time was a dentist, and he made the wise decision to trade in some root canal graft (and an ’84 Corvette) for a silver 944 Turbo – a model that debuted that year. It was, without a...
Branding Gone Wrong

Branding Gone Wrong

Not everything needs to be branded. Case in point, the memorial service for the victims of the Tucson, Arizona, shooting on January 8. While I’d like to think that the parties responsible for designing a logo, putting it on t-shirts and leaving said t-shirts...
When Ferry Met Bella

Windows 7 Phones Will Save Your Life

About a month ago, Microsoft unleashed a new wave of marketing offensives touting mobile phones featuring their newest version of Windows 7 specifically (one hopes) engineered for smart phones. (I’ll pause here so you can write your own joke about any phone...
When Ferry Met Bella

A Little Less Conversation

I’ve been rolling around the ad industry for over 15 years now, and if there’s one thing I can say without equivocation it’s that we are all really, really good at talking. Sometimes, like a blathering slot machine, we discuss meaningful things and...
When Ferry Met Bella

Tools vs. Strategies

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not...
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