The Obligatory Super Hole X
How to Work with Your Ad Agency
Perhaps you’re a small business owner who works with an equally small design shop. Maybe you’re a marketing manager at a medium-sized enterprise who continually interacts with a quiver of ad agencies regarding media plans, content calendars and integrated campaigns....
The Language of Brand Irrelevance
It’s been 26 years since the comic strip Dilbert introduced us to the Pointy-Haired Boss. And 16 summers have passed since the movie “Office Space” asked us if we got that memo. (Yes, and we’ll read it right after stapling that cover sheet to our TPS report when we...
The Secret Sauce of Super Success
I hope the overly alliterative title tipped you off to the fact that I will not, except possibly in jest, be divulging the recipe to any sort of magical marketing elixir (patent pending). And it’s not because I’m keeping all the sure-fire, sales-inducing snake oil to...
Many Happy Returns
What is the point of marketing in general and advertising in particular? This is not a rhetorical question. While the jaded among you might say it’s to employ the lower third of graduating MBA classes, the answer is neither so cynical nor complex. The point of all the...
The Obligatory Super Hole X
How to Work with Your Ad Agency
Perhaps you’re a small business owner who works with an equally small design shop. Maybe you’re a marketing manager at a medium-sized enterprise who continually interacts with a quiver of ad agencies regarding media plans, content calendars and integrated campaigns....
The Language of Brand Irrelevance
It’s been 26 years since the comic strip Dilbert introduced us to the Pointy-Haired Boss. And 16 summers have passed since the movie “Office Space” asked us if we got that memo. (Yes, and we’ll read it right after stapling that cover sheet to our TPS report when we...
The Secret Sauce of Super Success
I hope the overly alliterative title tipped you off to the fact that I will not, except possibly in jest, be divulging the recipe to any sort of magical marketing elixir (patent pending). And it’s not because I’m keeping all the sure-fire, sales-inducing snake oil to...
Many Happy Returns
What is the point of marketing in general and advertising in particular? This is not a rhetorical question. While the jaded among you might say it’s to employ the lower third of graduating MBA classes, the answer is neither so cynical nor complex. The point of all the...