Greed is the Enemy of Great

Greed is the Enemy of Great

With the exception of die-hard Gordon Gecko aficionados, few people will publicly state that “greed is good.” Even though more than a few among us don’t necessarily blanch at the supposed rewards of greed – wealth, power, a snappy (if you opt for suspenders) wardrobe,...
Beating Marketing FOMO

Beating Marketing FOMO

I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
The Relentless Pursuit of Pablum

The Relentless Pursuit of Pablum

As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
March 19, 2018

March 19, 2018

Leverages daughter’s collection of Beanie Boos and Diamellastic™ jewelry to purchase the newly bankrupt Claire’s Ear-Piercing...
March 17, 2018

March 17, 2018

Shocked to discover that a company whose business model relies on the mining of its users’ data may not have been super-transparent regarding its acquistion and...
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