by Jason Fox | Feb 6, 2019 | Uncategorized |
For the past few years, the preferred corporate combustion-powered mill has been a 2.0-liter, turbocharged, 4-cylinder engine. Beloved for its ability to twist a decent amount of low-end torque while delivering CAFE-friendly miles per gallon, it easily slips into...
by Jason Fox | Feb 3, 2019 | AdHole Specific, Advertising, Super Bowl |
This, the thirteenth annual Super Hole, is by the far the most difficult edition I have ever had to write.Not because too many brands ruined the surprise by running their Super Bowl ads as pre-roll on YouTube a week before the game (which they did).Not because so many...
by Jason Fox | Aug 24, 2018 | Advertising |
With the exception of die-hard Gordon Gecko aficionados, few people will publicly state that “greed is good.” Even though more than a few among us don’t necessarily blanch at the supposed rewards of greed – wealth, power, a snappy (if you opt for suspenders) wardrobe,...
by Jason Fox | May 17, 2018 | Advertising |
I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...
by Jason Fox | Apr 3, 2018 | Advertising |
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
