For Once I’m Glad Burl Ives is Dead

One Word Wonkiness

M&C Saatchi, the 398th Saatchified agency for those counting, has developed yet another trademarked brandificationalistic mechanization for wowing mid-level marketing managers and others easily persuaded by shiny advertising jargon: One Word Equity.Young MC...
For Once I’m Glad Burl Ives is Dead

A Gentle Reminder

In case someone, somewhere out there was even remotely considering exhuming Celine Dion to sell anything to anyone for any reason, I offer these examples of why you should instead retire from advertising right now and spare us your “boomers love her”...