If I ever teach an advertising class, this one will go on the “what not to do” reel. Let’s see here. Clueless dad? Check. Copy written by client? Check. Bad acting? Check. Inappropriate use of letterboxing? Check. Creepy, intestinal tract-based animation? Check. Product name (Danactive) that sounds like a 70’s detective show (Dan Active, P.I.)? Check.

I’d invite you to enjoy, but fantasy writing is not my strong suit:



Later,

Fox