For the past couple of years, I’ve gone on a bit of tirade about the use – or lack thereof – of the words “Christmas” in advertising aired during the Christmas season. It always seemed beyond ridiculous that retailers would rather risk offending the millions of people buying Christmas presents than risk offending those folks who both don’t celebrate Christmas (which are a decent amount – shalom!) and are offended at its presence in our culture (a much, much smaller number). It also struck me as a bit hypocritical for companies to not acknowledge the reason they’re able to make 40% of their yearly coin over a four-to-six week period. Call me silly. Besides, I wouldn’t be offended about a Ramadan sale. Especially if sweet deals on Wiis (Wiii?) ensued.

This year, however, it seems that most retailers have gotten the message and are embracing the use of Christmas in their ads. I’ve heard, seen or read quite a few myself. Here’s a list of some of the major retailers who are bringing the Yule-based ad goodness:

Bass Pro Shops
Bed, Bath & Beyond
Best Buy
Cabela’s
Circuit City
Crate&Barrel
Dillard’s
Eddie Bauer
JCPenney
Kohl’s
L.L.Bean
Lands’ End
Linens ‘n Things
Lowe’s
Macy’s
Neiman Marcus
Nordstrom
Pier 1 Imports
Sears
The Home Depot
Target
Toys “R” Us
Wal-Mart

There’s also a list of companies who have gone out of their way to avoid using the word “Christmas.” I’ll refrain from smacking them about here. Peace on earth, goodwill toward idiots and all that.

Merry Christmas!

Fox