by Jason Fox | Apr 3, 2018 | Advertising |
As an ad nerd, I love a good tagline. Think different. Just do it. When it absolutely, positively has to be there overnight. We try harder. But taglines (or slogans if you call pop “soda”) are tricky things. They’re quite easy to get wrong – even more so than...
by Jason Fox | Feb 19, 2018 | Advertising, Super Bowl |
Missed It by That Much Note: The following is based solely on my recollection of events. It’s been 20 years, 4 job changes, 3 kids and 2 moves since this story took place, so forgive my .5% fudge factor. Also, I’ve left out the names of most of the people involved to...
by Jason Fox | Feb 4, 2018 | AdHole Specific, Advertising, Super Bowl |
Welcome to the twelfth edition of ye olde Super Hole. This year, I’m going to mix things up a bit and only post my picks for the top five spots of the night. I decided to take this route long before I had seen any of the spots circling about the internet leading...
by Jason Fox | Sep 25, 2017 | Advertising |
Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist or HVAC repair technician. They begin: At AAA Acme Services, we know your schedule is busy. Cut to montage of concerned customers nodding as AAAAS “team members” show...
by Jason Fox | Feb 1, 2017 | Advertising, Super Bowl |
After a decade of reviewing Super Bowl commercials, I considered changing the format for Super Hole XI. Then I considered getting some nachos. The nachos won. Therefore, the rules remain the same: I only review ads shown during the four quarters of the game, so no...
by Jason Fox | Dec 13, 2016 | Advertising |
When asked to align this quarter’s Brand Brief with the editorial theme of the overall publication [the Winter 2016 edition of Omaha B2B magazine with the theme of women in marketing – Ed.], my first thoughts turned to satire. After all, there is no shortage of bad...
