by Jason Fox | Feb 4, 2018 | AdHole Specific, Advertising, Super Bowl |
Welcome to the twelfth edition of ye olde Super Hole. This year, I’m going to mix things up a bit and only post my picks for the top five spots of the night. I decided to take this route long before I had seen any of the spots circling about the internet leading...
by Jason Fox | Feb 1, 2017 | Advertising, Super Bowl |
After a decade of reviewing Super Bowl commercials, I considered changing the format for Super Hole XI. Then I considered getting some nachos. The nachos won. Therefore, the rules remain the same: I only review ads shown during the four quarters of the game, so no...
by Jason Fox | Feb 7, 2016 | Advertising, Super Bowl |
The Obligatory Super Hole X Get excited, America and all parts beyond: Super Hole X is upon you. Indeed, this is the tenth time I have expunged all enjoyment from watching the Super Bowl so that I may proffer my opinions on the commercials contained therein to, as...
by Jason Fox | Feb 1, 2015 | Advertising, Super Bowl |
Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game,...
by Jason Fox | Feb 3, 2014 | Advertising, Super Bowl |
Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I’ll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the...
by Jason Fox | Feb 4, 2013 | Advertising, Super Bowl |
This year, I’ve decided to do things a bit different. Instead of merely reviewing the ads, I’ll act as a Monday-morning creative director and offer advice on how these spots could have been better. Which is easy for me to do when I don’t have a client in the edit...