by Jason Fox | Feb 3, 2014 | Advertising, Super Bowl |
Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I’ll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the...
by Jason Fox | Feb 4, 2013 | Advertising, Super Bowl |
This year, I’ve decided to do things a bit different. Instead of merely reviewing the ads, I’ll act as a Monday-morning creative director and offer advice on how these spots could have been better. Which is easy for me to do when I don’t have a client in the edit...
by Jason Fox | Feb 8, 2012 | Advertising, Super Bowl |
My disdain for GoDaddy.com’s advertising tactics is no secret to those who know me – either in real life or through this blog. Every year, in my Obligatory Super Hole review of the game’s commercials, I automatically give the company’s spots...
by Jason Fox | Feb 6, 2012 | Advertising, Super Bowl |
It’s been the same for almost three decades now. The Super Bowl rolls into view and the world becomes all a-twitter with talk about which television commercials will or will not ascend as the true stars of the game. The general news media always gets into the...
by Jason Fox | Feb 6, 2012 | Advertising, Super Bowl |
Six years in, I’m still clinging to the “those that don’t get to produce Super Bowl ads get to critique them.” This year, however, I’ve chosen to not offer letter grades for the spots (except GoDaddy.com’s automatic F’s). Because let’s not kid ourselves, anyone who...
