One of the quirks of professional sports is that superstar players often end up in ads for local and regional businesses. I have no idea how such endorsement deals work, as I doubt the bi-state area’s finest muffler repair shop has Adidas-level cash to toss around…

With the exception of die-hard Gordon Gecko aficionados, few people will publicly state that “greed is good.” Even though more than a few among us don’t necessarily blanch at the supposed rewards of greed – wealth, power, a snappy (if you opt for suspenders) wardrobe,...

I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...

One of the quirks of professional sports is that superstar players often end up in ads for local and regional businesses. I have no idea how such endorsement deals work, as I doubt the bi-state area’s finest muffler repair shop has Adidas-level cash to toss around…

With the exception of die-hard Gordon Gecko aficionados, few people will publicly state that “greed is good.” Even though more than a few among us don’t necessarily blanch at the supposed rewards of greed – wealth, power, a snappy (if you opt for suspenders) wardrobe,...

I may not be Nostradamus, Jeane Dixon or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confident when I predict that your marketing efforts are seriously behind both the times and the eight ball, and that your company is but...